For UK B2B technology and services companies

Grow with the Giants

Senior partnership leadership, plus the capability to execute. We help turn technology vendor partnerships into pipeline and commercial growth.

Without you building a partnerships team from scratch.

Let's talk partnerships See how it works

Partnership expertise. AI enabled.

The partnership gap

You joined the ecosystem.

You did the certifications.

You have the vendor contacts.

So where is the growth?

Sound familiar?

  • We're a partner. But are we actually getting enough from it?
  • We know there's opportunity in the ecosystem. Nobody really owns it.
  • We need to move up the partner tiers.
  • Good vendor relationships. Not enough pipeline.
  • We have a partner strategy. Nobody has time to execute it.
  • We could hire a Partner Manager. We'd still need people around them to get it all done.

Portals. Tier requirements. Funding forms. Partner calls.
Lots of activity. Not enough revenue.

Your team is capable. But partnership growth needs senior ownership, time, ecosystem experience and execution capacity, on top of everyone's day job. That's usually where it stalls.

What PartnerAIde does

Leadership. Plus the capability to execute.

We give your partnerships the senior ownership and execution they need, from plan to pipeline.

Senior partnership leadership

Hannah brings experience from inside the giants to set direction and lead your strategic vendor relationships.

  • Partnership strategy and 30/60/90 plans
  • Vendor relationships and co-sell
  • Tier progression and programme requirements
  • Commercial reviews with your leadership

Flexible execution resource

The right execution capability brought in behind the scenes, matched to the work.

  • Portal and programme management
  • Competencies and certification tracking
  • Campaigns, MDF and funding claims
  • Customer references and opportunity follow-through

A partnership capability

Strategy through to implementation, as one service. You're buying a partnership capability, not hours of advice.

Strategy is only useful if someone makes it happen.

We help you get it done.

Who we work with

  • Established UK B2B technology and technology-services companies
  • Already partnered with a major vendor, or building a significant partnership
  • Generating meaningful services revenue
  • Needs additional senior partnership leadership or execution capacity, without building a full team

Partnership expertise. AI enabled.

We use AI to make research, organisation, analysis and execution faster. Judgement, commercial experience and vendor relationships stay with people.

The GROW model

You don't get one person for £66k. You get a partnership function.

£66,000 Annual equivalent · GROWBased on £5,500 per month, as one service

Three ways to resource partnership growth. Each has its place. They work differently.

Full-time hire

  • Dedicated internal resource
  • One person's experience and capacity
  • Permanent headcount
  • May require additional execution support

Traditional consultancy

  • Specialist expertise
  • Typically project or advisory-led
  • Internal team often retains execution
  • Project fee or day-rate model

partnerAIde

  • Senior partnership leadership
  • Flexible execution resource included
  • Strategy through to implementation

£5,500 /month£66,000 annual equivalent

Packages

Where is your partnership today?

Four stages of partnership maturity. Start where you are, and grow from there.

We work with a small number of businesses at any one time.

You work directly with Hannah, with the right execution resource brought in behind the scenes as needed.

Founder photo to come

About

I've worked inside the giants.

I'm Hannah Fordham. Before building PartnerAIde, I spent more than a decade inside ServiceNow and AWS, working across technology partnerships, partner strategy, joint go-to-market and partner-led growth.

I've seen what makes a technology partnership get attention inside a global vendor. And I've seen how easy it is for smaller partners to disappear into programmes, portals and partner admin.

PartnerAIde puts that experience on your side of the table.

18 years across technology, project management and partnerships

  1. CapitaProject management
  2. ServiceNowSolution consulting into strategic partnership roles: partner strategy, solution alignment, joint GTM, ecosystem development
  3. AWSEight years, ultimately Principal Partner Manager, UK Public Sector / Strategic Alliances. Partner-led, sector-aligned motions across SIs, ISVs and AWS sales
  4. partnerAIdeThat experience, on your side of the table